Copywriting tastings.

E-Mail is King

All the big gun successful online marketers and businesses know that your e-mail list is gold. It’s no different than before everything was done online when the expression was “the money’s in the list.” (I remember when I first heard this and met someone who was in “list management,” I thought it was so nuts.)

It’s because we all read our e-mail, even if we delete a lot of it. And e-mail communicates to each person individually, even if you’re not currently writing that way. I’d encourage you to think of your e-mails as one-on-one conversations with people; they’ll turn out better that way.

Here’s a simple, 5-step sequence that can be used to welcome your list, whether you’re addressing a general list or people who’ve opted in for a specific topic or offer.

THERE’S MORE TO IT

There’s more to effective e-mail marketing than this, however, this sequence is a great starting point and framework. You also gotta write good headlines, set up an opt-in on your site and elsewhere, have a good e-mail provider and comply with unsubscribe rules. I can help you with all of it. 

Shout out to three of the people I admire and listen to regarding e-mail marketing: Csaba Borzais, Dean Jackson and Bradley Morris.