Copywriting tastings.
About Page
$650
Pictured here: About page for Inside Out Coach
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YOUR ABOUT PAGE IS THE SECOND MOST VISITED PAGE ON YOUR SITE
That’s after your home page, according to experts. It makes sense. People want to know about people, so they’re curious to find out about you, whether you’re a one-person shop or the creator of a big entity.
Here are some guidelines for crafting a good About page.
Tell a “story” — this is what draws people in.
- Character
Who are you? How are you different? Why should we care about you? - Challenge
What is the key question or need you’re trying to answer? (core message) - Vision
What is your unique idea or premise that you have embarked on? (core mission or goals) - Conflict
What stands in your way, and what obstacles have you had to overcome? - Triumph
How have you been successful and how are you overcoming these barriers to success?
ABOUT PAGE STYLE OPTIONS
- Struggle and Solution
- Share an Inspiring or Fascinating BackstoryÂ
That ties into what you sell. - Tales of Street CredÂ
If you’ve got street cred, share it, e.g., an award you won and what that means for how you treat your customers. - Your Big Why
Your why is about you and what you believe and also about your customers; connecting with shared values and beliefs. - Silly Details
Not to start off with but just a few small, silly details can help people relate to you.
We’ll talk through the flavor of your brand and what feels right for you. It’s an adventure. It can make you feel vulnerable. I know I did when writing the About page for this website. You don’t have to reveal anything that makes you feel really uncomfortable but people want to know the real you: your struggles, challenges, fumbles and triumphs. Those are what make you human, relatable and interesting.
About page for Inside Out Coach
Scroll within container to view more
YOUR ABOUT PAGE IS THE SECOND MOST VISITED PAGE ON YOUR SITE
That’s after your home page, according to experts. It makes sense. People want to know about people, so they’re curious to find out about you, whether you’re a one-person shop or the creator of a big entity.
Here are some guidelines for crafting a good About page.
Tell a “story” — this is what draws people in.
- Character
Who are you? How are you different? Why should we care about you? - Challenge
What is the key question or need you’re trying to answer? (core message) - Vision
What is your unique idea or premise that you have embarked on? (core mission or goals) - Conflict
What stands in your way, and what obstacles have you had to overcome? - Triumph
How have you been successful and how are you overcoming these barriers to success?
ABOUT PAGE STYLE OPTIONS
- Struggle and Solution
- Share an Inspiring or Fascinating BackstoryÂ
That ties into what you sell. - Tales of Street CredÂ
If you’ve got street cred, share it, e.g., an award you won and what that means for how you treat your customers. - Your Big Why
Your why is about you and what you believe and also about your customers; connecting with shared values and beliefs. - Silly Details
Not to start off with but just a few small, silly details can help people relate to you.
We’ll talk through the flavor of your brand and what feels right for you. It’s an adventure. It can make you feel vulnerable. I know I did when writing the About page for this website. You don’t have to reveal anything that makes you feel really uncomfortable but people want to know the real you: your struggles, challenges, fumbles and triumphs. Those are what make you human, relatable and interesting.
