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Coming up with new ways to package products challenges a designer’s imagination and technical skills. The box in the portfolio images created for Nippon Life Insurance looks like a Japanese kimono when laid out flat before it’s assembled. There’s a lot of math involved in creating packaging and it’s satisfying as it adds up.
Ease of use, flexibility, market expectations, fresh appeal and more go into creating effective packaging.
Lasting brand loyalty.
Ensuring that a company’s loyal audience recognizes an updated package is important and adds to the challenge of sprucing up pre-existing packaging. Ease of use, flexibility, market expectations, fresh appeal and more go into creating effective packaging. Not to mention fun.
The packaging is iconic. It’s extremely successful. The [wine bottle] label is a winner.”
— Jerry LaValle, JGL Wines & Liquors
City Island, NY
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