About Page Written for Brand
Your About Page is the 2nd Most Visited Page on Your Site
Your About page and your Home page are the two most visited website pages. Make sure your About page includes a great story and visual interest. Here’s a summary of how I do it.
Tell a Story
- Character: Who are you? How are you different? Why should we care about you?
- Challenge: What’s the key question or need you’re trying to answer? (core message)
- Vision: What’s your unique idea or premise that you have embarked on? (core mission or goals)
- Conflict: What stands in your way and what obstacles have you overcome?
- Triumph: How have you been successful and how are you overcoming barriers to success?
I can help make sure this valuable page represents you. And speaks to your ideal audience.