What’s in a name?

Names are tags, identifiers, how products and services — and you — stick or don’t stick in customers’ minds.

5 Keys to Your Great Name

I look for 5 things in a great name:

1. Short
   needed for advertising, layouts etc.
2. Clear
   unless a made up word, which can work
3. Memorable
   easy to remember (and ideally spell and speak)
4. Funny
   optional and good to have
5. Smart
   optional and good to have

Naming portfolio.

I name businesses, products and initiatives so as to better serve your needs. This is one of my favorite communication undertakings and the names I’ve created for clients have helped them spread the word, literally, about their unique offerings.

Domain Name Awesomeness

I create headlines, taglines and summary statements that are smart, simple, captivating and easy to remember. I love helping you find memorable domain names, especially when you think “all the good ones are taken.”

Naming Systems

Good naming systems help tie pieces of a campaign together. I come up with related but distinctive element names. I help you create a cohesive naming system so all the parts of your business “talk” to each other. Naming systems help people quickly make sense of complex ideas and relationships.