Online courses & membership sites.

Get Everything You Need in ONE Place

Design, Copyediting, Tech

How I’m Different

Your Collaborator Plus Technician

Contrary to many designers and developers, I love helping you figure out your content as well as putting together your well-constructed course.

A strategic connector, I work exceptionally well with left brain / right brain, people-oriented visionaries. If you’re still figuring out just what you want, I can help you make sense of all the possibilities.

Design, Copy Tech All Together

You get award-winning creative skills to go along with tech smarts.

I’m a seasoned brand designer who talks tech. You’d usually have to hire separate companies for this.

Your membership site will look as great as it functions. Which captures participants’ attention. Which leads to happy clients and profits for you.

Top-Notch Wordsmith Skills 

You also have the option to take advantage of my award-winning copywriting skills for your content. I love words as much as I love design. I’m a grammar nut who knows when to use or not use proper grammar for effect.

Build It Smart

I’m a proud Certified Partner in AccessAlly, trained in a suite of remarkable software products centered on building exceptional membership sites. I’m an affiliate. Click logo to explore the software.

AccessAlly is a sophisticated membership site plugin that works with WordPress and the WordPress theme of your choice. I use the Divi theme for its superb visual and development capabilities.

Using AccessAlly means your membership site can look and act how you want it to, as opposed to cookie cutter templates or pre-determined systems that leave out precisely what makes you special, which is the whole point of going deeper with your clients and creating a membership site in the first place.

Brave Generation Academy

Based in Sweden

Designed two separate courses to match existing brand. Set up dripped and protected content. Integrated with Infusionsoft CRM. Connected payment processing. 

Why a Membership Site?

Membership sites help build repeat customers and loyal communities. By their nature, people are sticking around, at least for a month and sometimes for years. When you’ve got your fans’ attention, you can talk to them, learn from them, sell them your latest offerings, grow and have fun together. That’s why membership sites are part of a rich business model.

There are different types of membership sites. Approaches include:

  • ONLINE COURSES — with free, paid or varying levels of pricing and content
  • SUBSCRIPTIONS — monthly ongoing subscriptions to products and/or services
  • ONLINE COMMUNITIES — growing and deepening loyalty long-term
  • DRIPPED CONTENT — whether a course or periodic information of interest

Models can include several of the above structures. Membership sites can also repurpose content you’ve previously created. It’s new to your audience so you get double duty from it. AccessAlly offers automation features to make this happen.

Recurring Revenue

You’re likely looking at bringing in recurring monthly revenue from your membership site. There are brilliant free membership sites also. It depends on the strategy of your business. Your membership site can serve as a valuable portal to other paid products and services.

Some Free, Some Paid Model

Another interesting option is to have one layer of free content to pique people’s interest and another layer that requires payment. I love this approach. It lets you market and sell using the same membership site.

Offering prizes is also fun and draws people in. You can give away memberships to fans who may have hung around a long time.

College for Pets

Based in New Hampshire

Designed the online, primarily video, course to accompany the in-person dog training, including homework submissions. Set up protected content. Integrated with Ontraport CRM.

Add Customers

You use CRM (customer relationship management) software to communicate between your membership site and customers.

Your CRM captures client contact and payment information and “tags” clients with access permissions and purchase information.

AccessAlly works with five “tag-based” CRMs. You’ll need to pick one to configure the way customers sign up for your membership site or course.

Ontraport is my preferred CRM. (I’m an affiliate. Click name to sign up.) Together, AccessAlly and Ontraport give you big business power even if you’re a one-person shop. 

Here’s an overview of how your CRM integrates with your membership site and AccessAlly.

Information Exchange

click chart to enlarge

Other Important Elements


A membership site is normally connected to a business with a well-developed identity. As a seasoned brand designer, I’ll create a sub-brand for your membership site or create complementary brand elements for your well-designed existing brand. Naming, colors, typography and brand art are all coordinated.

Accepting Payments

You’re in business to be profitable and membership sites are a great tool for that, with their recurring revenue and ability to deliver ongoing value to customers. AccessAlly integrates with major payment processors like Stripe and PayPal Payments Pro. You can use AccessAlly to create an order form. You can use your CRM’s order forms. Or you can use a third party shopping cart such as Shopify, Samcart or WooCommerce.

Custom-designed SSL seal. All membership sites are set up with SSL (secure socket layer) certificates for secure payment processing.

Protected Content

AccessAlly allows you to upload all commonly used forms of content, including video, audio and .pdfs. Importantly, you can protect linked content so it can’t be accessed without being a member of your site.

Gamification for Engagement

This is the term for the ability to score people and check off tasks while completing a course. It’s been proven to increase participants’ focus, enjoyment and ability to finish modules. This means fewer people dropping off along the way.

AccessAllyPro includes ProgressAlly, which allows for the creation of these features:

  • PROGRESS TRACKING — beautiful checklists and graphs
  • VIDEO BOOKMARKS — with tagging automation on completion
  • QUIZZES — three flexible quiz types with tagging
  • CERTIFICATES — drag-and-drop certificates of completion
  • PRIVATE NOTES — plus ability for students to upload homework
  • REWARDS — built-in social sharing and rewards e.g. for achievements

These attributes help your members becomes more involved than they would otherwise, which translates into more and ongoing revenue for you.

Enjoy the Flow

You may use or have heard about sales funnels. Membership sites usually incorporate a sales or marketing funnel. A funnel is simply a flow of steps you structure to take people from first encounter to getting to know your product or service to purchasing and participating.

Your Fab Yoga Life

Based in Thailand & Colorado

Designed and built course. Designed course logo, Designed, built, edited sales page. Hosted webinars.

Sample Process Flow

Here’s an example of what a membership site flow can look like.

click chart to enlarge

Take it a Step at a Time

You don’t have to design it all at once. Letting your audience tell you what they like most will help you shape your site organically over time. You can start with an outline and let it grow from there. Makes it feel less daunting, doesn’t it?

Time to Make Magic

I’m psyched to talk with you about what you envision. Membership sites allow you to create deeply rewarding experiences for your customers. If we’re a match, it’ll be my honor to help you create an online home that’s like nothing else you’ve yet experienced.

Give me a call and let’s make membership magic happen. I’m here to make the whole process easier for you.

“Katie’s an inspiring blend of wordsmith wizard, graphic ninja and business genius…

— Kari Samuels, Intuitive Counselor & Happiness Coach San Diego, CA

Feng Shui Your Time

Based in Qatar & California

Designed and built course. Designed course logo. Named course. Wrote modules, worksheets, videos.


Based in NYC

Image shows multi-layered program menu that unfolds.
Conceived, wrote, designed and built course, logo, brand, sales page. Run and host program.

Pricing — 1 to 8 Modules*
SETUP: Site built with AccessAlly, CRM integration, basic ecommerce$2,750
DESIGN: branded or sub-branded$2,750
SAFE CONTENT: Protected content configured & forms, handouts, worksheets*$2,500
SIMPLE GAMIFICATION: Progress tracking; homework submissionsincluded
Total Value$8k
MORE GAMIFICATION: Additional progress completion features$1,500
MEMBERSHIP DIRECTORY: Design and setup of directory$1,500
SALES PAGE: Design & coding (copywriting or editing available)$3,750
UPSELL: Offer page including artwork (with CRM tags)$650
ORDER BUMP: Added to checkout page (with CRM tags)$350
AFFILIATE SETUP: Setup with CRM for commissions and tracking$2,500
STRATEGY: Course content structure / user experience map$5,500
MIGRATION: Site migration from a previous membership site*$1,750
COPYEDITING: Full course content edited$3,750
EMAIL SEQUENCE: CRM e-mail welcome sequence written, designed & automated$2,500
*Varies based on scope

“I brought in $15,000 in December using Katie’s system…

— Gita Joshi
Orso Major Gallery
London, UK

“We've attracted countless customers through the site and brand Katie created for us…

— Andre Degarmeaux
Highland Kennel
Howell, NJ

My website Katie created captures interest and generates income. And I can quantify it...

— Dr. Michael Major
Verve Orthodontics
St. Albert, Canada

“Katie’s made a big difference in my life and my business...

— Rae-Ann Wood-Schatz
Integrity Seminars
Edmonton, Canada

“I brought in $15,000 in December using Katie’s system…

— Gita Joshi, Orso Major Gallery London, UK

“We’ve attracted countless customers through the site and brand Katie created for us…

— Andre Degarmeaux, Highland Kennel Howell, NJ

“The website looks AMAZING! Really excited about what we’re creating…

— Dr. Michael Major, Verve Orthodontics St. Albert, Canada

“Katie’s made a big difference in my life and my business…

— Rae-Ann Wood-Schatz, Integrity Seminars Edmonton, Canada

Get Your Success Roadmap.

Book a consultation to get yours!

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success roadmap

©Designed with love | featured rugs by Katie + Embodyart 

Local Color • International Reach

Based in da Bronx. You got a problem with that?

©Designed with love
featured rugs by Embodyart 

Local Color • International Reach

Based in da Bronx.
You got a problem with that?

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