What’s your key message?

Define Your 3Ps

Defining your message is the necessary foundation for your business’ impact. My proven system clarifies your 3Ps: People, Path and Payoff. 

We have a 1.5–2-hour session with in-depth uncovering of your unique essence. I record our session and you get the recording. I also take notes. You’ll have a lot of useful marketing language written out. Each of the 3 separate experiences has a purpose:

• Live session — a great investigative experience
• Recording — revealing to listen back to and hear more 
• Notes — with marketing language ready to be used
• Value Proposition — results in your essential statement

Value proposition portfolio.

Your Value Proposition Tells People What They Need to Know

Your Value Proposition Statement is the end result of our session. This is a concise statement describing what you do so that your clients can quickly grasp your unique brilliance. All types of businesses need this, from a corner deli to a clothing empire to a yoga coach or shrink.

It’s not a tagline or advertising language, important to know. It’s a simple, clear description of what you do and it contains key elements so your ideal clients can find you. It’s essential. Fun. Business-changing..